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IKEA’s strategic marketing approach, focusing on affordability, innovation, and sustainability, underpins its competitive edge and long-term profitability, but the challenge remains to continuously adapt to evolving consumer preferences and global market dynamics.

Meta faces the critical challenge of balancing its heavy investments in the metaverse with increasing regulatory scrutiny and competition, while maintaining profitability from its core digital advertising business.

Despite Airbnb’s strong market position and innovative marketing strategies, the challenge lies in navigating regulatory hurdles, maintaining quality control, and adapting to evolving traveler expectations to sustain its long-term profitability.

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